A blogger with good readers should consider many things when launching SEO practices and internet marketing attempts. You need to take into account how your keyword density and affinity affects your content. You should also consider how to use email marketing tools to expand your reach while keeping your loyal readers happy. Remember, your RSS feed is a button that you can click at any time. The Internet is a turbulent place where microblogging, social networking and marketing are intertwined with ambiguous purposes. Here are some ways you can ensure that the quality of your posts is not affected by your SEO campaigns:
Do Your Research
One of the biggest problems in the blogosphere is the overuse and misrepresentation of facts. Don’t just rely on someone else’s figures and trivialities, do your own research and fact-check. This will also help you equip your vocabulary with correct technical terms and phrases in order to properly interact with a topic. Here’s another problem in the blogosphere: inaccurate or lazy descriptions; Cliches; And information redundant. Good research can help remedy all of these issues and will keep you updated on new developments.
If you are not introducing something new to the discussion information, you should at least share or enjoy your writing style. No one will be interested in reading a keyword cloud if it doesn’t support a basic argument or original angle on a topic. With the number of vibrant and dynamic issues out there in this world, you owe it to yourself and your readers to bring new perspectives to your posts. Be stubborn, engage with material from other bloggers, and be relevant to the discussion. The best way to do this is to be original.
No Country for Typos
The blogosphere is rife with grammar, misspellings, typos, and poor use of language in general. But not all of William Faulkner, so a clumsy sentence sometimes can be tolerated. What you will not be forgiven for and lose subscribers in a hurry are typos. They make your blog look hobby and minimal. One or two here or there won’t blacklist you, but if your posts are riddled with typos, you are clearly not reviewing your writing, which makes everything you say questionable. Read your posts before sending them!
Don’t Misrepresent Yourself with Keywords
Throwing out your post with “Ashton Kutcher”, “Kim Kardashian” and “Lindsay Lohan” might drive more people to read your blog. But when they discover that your post has nothing to do with these people, or even popular culture as a public topic, they leave your domain and won’t return. The Internet is an ecosystem – don’t contaminate it with overused keywords and link spam.
Be Concise, Relevant and Economical
Remember, it is a blog, not an academic article. As much as you want good writing and valuable insights in your posts, don’t make the mistake of thinking that people go to the Internet to read A Historical and Social Analysis of Poetry. Some may like it, but most of them want short and concise paragraphs related to what they have written in the search engine. If someone is looking for information about portable devices and your headline is “Compare Portable Devices,” don’t make the first three paragraphs retrospective about the use of asbestos in ceilings. Your readers will leave quickly.
Content Writing Tips for eCommerce Blog
Content writing for an e-commerce site includes many different aspects of your business and the writing craft itself. Surely there could be a lot to reconcile between them.
You must ensure that the content is relevant to the product or service as well as to the customer. It should be informative, legible and direct. You’ll want Google to love it too, so it should be SEO friendly.
One of the aspects of content writing as it relates to e-commerce sites is product description. But your ultimate job isn’t to give your clients a boring trait checklist. They sell something to them.
To this end, use your best descriptors from your vocabulary toolkit to paint a picture (apart from your actual photos, of course) of the product for your customer.
One of the things that people still encounter with shopping online is that they want to feel the product, and hold it in their hands. If you were able to give them a poignant description of not just what the product looked like and what it did but how useful it was and specifically how they would use it to their advantage, you would have written a great description of the product.
Descriptors are the key. Write about every part of the product you can imagine and then think of two additional ways to describe it. Include the look, feel, and application. Even reviews – both positive and negative – can be helpful. The more information you can provide, the more confident your customer will be in purchasing it while you are a supplier.
This quote takes up one of the most difficult things to write.
This may sound paradoxical. And somehow, it is. However, writing that is able to be attractive, descriptive and concise is more effective. There is a very good quote by the great American writer Ernest Hemingway.
“There is nothing to write. All you do is sit on a typewriter and bleed.”
“Don’t worry. You’ve always written before and you will now write.”
“All you have to do is write one correct sentence. Write the truest sentence you know.”
Not only are these exceptional writing tips from an expert in the craft, but these quotes clarify my point too. Hemingway’s writings are able to be succinct yet descriptive and move with only a handful of words. This can be applied to both e-commerce product descriptions and group addresses. The focus is on communicating the idea with the fewest possible words. Just be sure to use the right words. Write naturally, choose your words on purpose and always check your work.
Write Content for SEO
It should be done organically. This advice falls flat on her face if you simply toss a week-old keyword salad on the Google table. In fact, your site will likely be penalized for trying to take advantage of the system.
Keywords are important because they reflect the relevance of the content you provide to your potential readers and shoppers. Search engines want to provide sites that are most relevant to the person searching. If they provide results based on keywords alone, you will end up with spammy pages with little or no content.
Instead, it is best to aim your writing with an emphasis on incorporating previously searched keywords that are beneficial to your customers and make it easy for search engines to pinpoint the value in them while creating some form of narration at the same time. Often times, that might just be adding a few extra sentences and a couple of new keywords that you’ve discovered are of use to you describing a product that is starting to feel out of date. Other times, this could mean writing an entire 3,000-word blog article full of excellent information and beautiful images (with alternate tags, annotations and their own description) and numerous related internal links. The latter is great for giving readers the ability to seamlessly link from one related page to another. Always write to your reader but keep Google in the back of your mind too.
Include Attractive Images
Pictures do not write … or is it? In the context of a web page, images carry a complex responsibility.
There is a clear duty to be visually pleasing and relevant. But you should also be an immersive aspect of the experience through the use of text. Whether or not your images contain text in the image itself, it still contains the ability to improve the page quality with the use of words.
Using text inside and within images can improve your webpage’s user experience.
By adding a brief descriptive commentary to an image of interest to the page’s product or message, you give the reader another immersion point to retain their interest and keep them reading. Also, internal description, title and tags are useful search results words. This is generally considered an aspect of SEO best practices.
Style is an underrated aspect of writing content for websites. Anyone can slap the description directly for a product together and hit “Publish”. The best writer will get to know his audience and write for them as opposed to the product.
Conversational writing style is comfortable for most readers. It will set product descriptions, titles and articles apart from most other products. And conversational writing doesn’t stop your content from getting professional either.
Don’t write it like you would text a friend. It might be unofficial to describe a product with a food emoji or start a new article with the phrase “Hey, I wrote something new 4 u”. Try to find a style that’s comfortable for you that fits somewhere in between that plus a formal stacked product presentation that most people won’t want to read.
Everyone Needs to Proofread
Every writer needs proofreading every piece they create, every time. Maybe several times. It always seems like something is missed or could be improved a little.
Everyone can catch a spelling mistake or inappropriate use of stress and forgive that we all did. The real problem is that it takes the reader out of the writing flow, even if only slightly.
Quantity is important for your blog. Posting often and using many related keywords helps improve SEO and makes you see more people, and you want as many people as possible to view your blog, otherwise what’s the point of writing it? But if you are sacrificing quality, you need to rethink your strategy. Otherwise, you are alerting more people that you have a humble blog. Quality is and always will be more important than quantity.